About us

Ubimax was founded in 2011. Today, we are the global market leader for Enterprise Wearable Computing and Augmented Reality Solutions.

We help frontline workers focus on what they are really good at: real-world physical tasks, not complex and time-consuming computer prompts.

As a one-stop shop, Ubimax provides an all-in-one solution – Augmented Reality software, Wearable Computing devices, configuration and deployment services, as well as support. With offices in Germany, the U.S. and Mexico, Ubimax serves more than 400 enterprises around the globe. The company has built up a very strong partner ecosystem.

Ubimax was founded 2011 under the name xCon Partners, but the roots date back to 2004. That year, Dr. Hendrik Witt, now CEO of Ubimax, co-headed the EU funded project wearIT@work, a 40 million Euro project focused on Wearables and Augmented Reality for the enterprise space. In 2014, Ubimax launched xPick, the world’s first order picking solution running on Smart Glasses. Today, xPick is the leading vision picking solution in the world, used by organizations such as DHL, Samsung, or Volkswagen.

In 2016, exactly five years after the company was founded, Ubimax acquired Series A Venture Capital funding in order to more rapidly grow the global footprint. Today, Ubimax is the clear market leader in its space as demonstrated by assessments from leading research institutes and many prestigious awards including the AWE Auggie Award 2017 for “Best Enterprise Solution” as well as the MHI Innovation Award for “Best IT Innovation”.

Our Management

A shared vision — to revolutionize enterprise processes with Wearable Computing and Augmented Reality!

The paths of the Ubimax co-founders crossed more than 10 years ago. Ever since, they have continued to work together to execute their vision. Our founding members are supported by the Ubimax Management Team and the Advisory Board which contribute with valuable experience in relevant fields.


  1. Winner “The Spark” - Deutscher Digitalpreis 2019

    November 21, 2019

    Ubimax has won the “The Spark”. The German Digital Award refers to companies that implement innovative concepts for their employees' everyday working environment. The focus is on augmented and virtual reality, voice and gesture control as well as innovative solutions of virtual training.

  2. DHL Innovation Award – Shark Tank 2019

    October 16, 2019

    Ubimax has been awarded with the DHL Innovation Award 2019 in the category “Most Promising Start-Up in Logistics”. During the DHL Innovation Day held in Mexico City, three leading logistics start-ups participated in a shark tank competition, in which entrepreneurs presented their solutions in front of expert judges. Ubimax successfully won the jury over after a brilliantly demonstrating of how our solutions can optimize the outcomes of logistic companies.

  3. Top 10 Best Logistics Tech Solution Providers 2019

    August 14, 2019

    Insights Success elected Ubimax among the 10 best providers for tech solutions in the fields of logistics. Read the full interview with Ubimax CEO Dr. Hendrik Witt here!

  4. Brandon Hall Group Excellence Award 2019
    Enterprise training

    June 24, 2019

    Brandon Hall Group, the research and analyst firm in the 25th edition of their prestigious annual Brandon Hall Group Technology Awards, has awarded Ubimax for the successful implementation of Ubimax’s software solutions xInspect and xAssist on a project with Verizon.

    In the context of the project, Verizon also received an award for best practices in enterprise training with AR.

  5. Bre3D Award
    Additive Manufacturing

    May 10, 2019

    Ubimax has been awarded the Bre3D Award for the xBand. This award was created by Bremen's Senator for Economics, Labour and Ports, in cooperation with AIRBUS Bremen and honors companies that have sustainably put the innovative power of additive manufacturing (“3D printing”) into practice.
    Ubimax' RFID wristband xBand seamlessly complements the Pick-by-Vision solution xPick and contributes significantly to work ergonomics in logistics, as users have both hands free for their core work steps. The case of the 100g lightweight xBand is made of skin-friendly and highly resilient nylon, using a 3D printer.

  6. Innovator des Jahres 2019

    February 2, 2019

    Ubimax has been listed as Innovator of the Year for the third time in a row. Awarded by brand eins Wissen and Statista, Ubimax is once again among the 542 most innovative companies in Germany in 2019. The complex evaluation processes included expert recommendations and judgments from over 2,500 representatives of companies that have already have been awarded for their degree of innovation.

  7. Enterprise Mobility Summit Award 2018
    VR / Augmented Reality

    October 19, 2018

    The annual Enterprise Mobility Summit Award honors the successful implementation of innovative enterprise mobility concepts. Ubimax applied with the solution suite Ubimax Frontline and was awarded the gold certificate in the category “VR / Augmented Reality”. The jury consisted of four IT professionals from both research and applied practice.

  8. GABA Rising Stars Award

    August 23, 2018

    The GABA Rising Stars Award annually honors German-American startup companies that contribute to developing most-innovative concepts for a future workplace. In 2018, Ubimax made it to the finals and once again proved how combining AR and wearables adds true value to modern industry!

  9. Automotive & Logistics Award 2018
    Collaboration in Logistics

    June 12, 2018

    The Automotive Logistics Awards honor excellence and innovation across the supply chain. The expert jury announced Ubimax and its long-standing customer Schnellecke Logistics as winners in the category “Collaboration in Logistics”, awarding the successful implementation of Ubimax’s Vision Picking solution xPick at Schnellecke’s plant in Wolfsburg, Germany. More in our press release!

  10. Finalist Deutscher Innovationspreis
    Start Up

    April 13, 2018

    The German Innovation Award is an initiative by Accenture, Daimler and EnBW. The prestigious national award honors outstanding product innovations and future-oriented business models shaping the German corporate landscape. As this year's finalist, Ubimax is listed amongst the top 3 of Germany’s most innovative start-up companies!

  11. Auggie Award
    Best Enterprise Solution

    June 1, 2017

    The Auggie Award is the most prestigious distinction in the AR and VR industry awarded at Augmented World Expo (AWE). The Ubimax Enterprise Wearable Computing Suite was announced winner in the renowned and highly competitive category “Best Enterprise Solution”.
    More in our press relase

  12. Innovator des Jahres 2017
    Technology and Telecommunications

    May 31, 2017

    Ubimax was awarded in the category “Technology and Telecommunication” by business magazine brand eins. The rankings are based on expert recommendations and an initial list of more than 2000 nominated companies which were selected and evaluated in a three-stage survey process.

    More information on brand eins

  13. MHI Promat Innovation Award 2017
    Best IT Innovation

    May 4, 2017

    Ubimax is MHI Innovation Award Winner of 2017 at ProMAT!

    The MHI Innovation Awards honor ProMat exhibitors playing a vital part in the latest innovative manufacturing and supply chain products and services.

  14. MarketWatch
    Major Player in the Augmented Reality software market

    April 28, 2017

    “Ubimax is one of 10 major players in the Augmented Reality software market”, MarketWatch

    Source: Augmented Reality Software Market Worth 35.22 Billion USD by 2022, 28 April 2017
    Read more here

  15. German Accelerator

    April 27, 2017

    As a high-potential tech Start-Up, Ubimax was selected to join the German Accelerator Tech program of 2017, receiving advisory support by technology and industry experts to scale our business in the North American market.

  16. ABI Research
    Global Market Leader

    April 1, 2017

    “Ubimax is the Global Market Leader for Enterprise Wearables and AR Solutions with a robust partner base and suite of offerings spanning end-to-end,” ABI Research.
    “xPick is the most widely deployed vision picking solution worldwide,” ABI Research.

    Source: Augmented Reality Platforms, Competitive Assessment Report, 2Q 2017
    Read more here

  17. Gartner
    Leading Solutions Provider

    July 20, 2016

    “Ubimax is currently one of the leading [enterprise wearables] solution providers in Europe,” Gartner

    Source: Top 10 Wearable Technologies and Capabilities in 2017 and 2018, 20 July 2016
    Read more here

  18. AKJ Automotive elogistics Award
    Solution for individual processes

    June 4, 2016

    The elogistics Award honors submissions that combine logistics and information processing in an innovative way. The deployment of xPick at DHL Customer Solutions and Innovation was awarded in the category “Solutions for individual processes”.

    Read more at Logistik Heute

  19. Innovationspreis IT
    Federal State Winner

    April 16, 2016

    Using the theme “THINK. INNOVATION”, the Initiative Mittelstand awards innovative companies with the Innovationspreis IT 2016. Ubimax convinced the jury with the world's leading pick-by-vision solution xPick and received the special award “Landessieger Bremen 2016”.

  20. SAP & Google Glass Challenge Winner
    Certification and go-to-market support from SAP and Glass at Work

    November 22, 2015

    Ubimax was selected as a winner of SAP and Google Glass Challenge for the successful integration of xPick and xAssist with the SAP HANA Cloud Platform and Google Glass Explorer Edition amongst more than 70 competitors.
    Read more in our press release

  21. Juniper Research
    Dominant Market Share

    March 1, 2015

    “Ubimax is in a strong position to gain dominant market share in this emerging space,” Juniper Research

    Source: “Smart Wireless Devices: CE, Enterprise, Fitness, Healthcare, Payments 2015-2019,” Juniper Research, March 2015

Our Partners

Our Investors

This investment decision was made based on the deep knowledge that the Ubimax team has in developing complete and scalable Wearable Computing solutions for frontline workers.

Kevin Dillon, Managing Partner with Atlantic Bridge

Since July 2016, Ubimax has benefitted from a venture capital investment by Atlantic Bridge Capital and Westcott LLC. This investment, from two of the leading investors in Augmented Reality and Wearable Computing, is a strong endorsement of our work. Before the Ubimax investment, Atlantic Bridge Capital and Westcott LLC were investors in Metaio, the leading Augmented Reality Platform Company, before it was acquired by Apple in May 2015.

Atlantic Bridge Capital is a Global Technology Fund, with over $500 million in assets under management, investing in technology companies in Europe, the US and China.


Westcott LLC invests in early stage technology companies, primarily in the fields of augmented reality, computer vision and anticipatory computing.


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